If you are an online shop owner and you're here, chances are that you've heard the story about product photos.
A good photo doesn't only mean that you increase your chances to make more sales, it most importantly shows that you're doing what it takes to make your shop look as good it can be, that you care about your products and that you want your customers to have a great first impression.
With more and more online shops opening, competition gets higher and being unique plays a key part in being successful. It can quickly get frustrating to see your competitors showing off their new listings with clean and polished images while you're struggling to understand what the heck is Aperture about. I know the feeling...
Online shopping is great, but the process goes like this: people see your product, among a lot of similar ones, and they can only see it with their eyes. No smell, no touch, no trying it on. Just their eyes. So you have to give your product photos all you've got.
More than good lighting, you want to give them a message, tell a story, and share your feelings. And this is what I teach you in this 4 week course.
Imagine... What if each of your listing was showing off a great styled photo, a detailed shot, a group image cross-selling your collection? What if your shop was welcoming new customers with a really nice banner telling your story. How would this feel?
How proud would you be to see your images being repinned on Pinterest? And tell yourself that you did all the job? What if you train your eye to the point that in just a few weeks you need only half a day to shoot your new collections and that you have amazing Christmas images for the first time this year? And what if you had fun doing all of it?
What if you could look at your DSLR camera, know what buttons are your friends and create really cool photos in minutes? Photography and styling really does NOT have to be complicated. And it does not have to be expensive either! In this course I will show how I used the cheapest tools and second hand equipment and made the most out of it. If I could do it, so can you! The only difference is that you will be able to skip all the boring parts of the learning curve.
In 4 weeks, you can create your own styled product photos at home. The key is to do things in order:
Week 01 will be about connecting your brand, your shop, your products with props.
Week 02 is all about styling. Watch out, this part can become addictive.
Week 03: take your camera, follow my steps and start shooting!
Week 04 will be for retouching your photos. Not so fun, BUT you can make it quick and learn to automate it. At least that's what I do.
BONUS: I'll also teach you how to create some smart objects so you can reuse some photos, it's a good time saver!
Facebook community: You will also have access to an online community where you can exchange on your progress, support each other's work and of course I'll be there as well to help you out throughout the course.
Have a look at the FAQ list to make sure you get all the info.
Looking forward to seeing you in class!
What this course is not about:
- This course is not about setting up massive scenes with studio lights and big equipment. All you need is a bit of white surface, a good window, a DSRL and a tripod. If you want to use your phone, it's ok as well but be aware that the results will not be as high standard as you could get with a DSLR, so making the decision to get a camera is down to you.
- This course is not about covering all the technical terms of photography and of a DSLR camera. The goal is rather to find the settings you need to shoot your products in your home.
Hey! I'm Lucie, your teacher.
I am a self-taught photographer and within the last 4 years, I made over $350,000 in revenue selling stock images and mock ups. Just about 6 months after I took things seriously, I was able to stop taking on clients as a freelance designer freelancer and selling online photos has been my income stream since then.
It sounds nice now, but it was not all roses when I started out. Back in 2014, I only wanted to take nice photos from my graphic design projects so that my portfolio would look more unique. For my 30th birthday, I decided to take things in hand and I bought a second hand camera from my flatmate for £200 (worth the investment, you might say?)
For the first 6 months, I was trying to practice taking photos on top of my full time freelance contracts and it was hard to find the time and energy to learn. I remember not being able to find interesting courses at the time and most books I purchased were mostly about technique which, in all honesty, was just so-bo-ring. So in February 2015, I bought a roll of white paper, a few props, hunted for the best light spot in my tiny London flat, and I started shooting like I meant it. And well, some of the photos I took back then are still best-sellers today.
In this 4 week course, I'd like to teach you how to take good photos without wasting time, how to connect your brand with your products and props, and help the best I can so you get more sales and take your shop to the next level. Because we all know this. Good photos lead to more sales.
So, are you ready for this? Enroll now!